Agent of Good commercial

From Clockworks2
Jump to navigationJump to search

"Agent of Good." General Electric Commercial released 12 April 2013, GE Channel <http://full.sc/12xcByI>. On YouTube 26 April 2013 <http://www.youtube.com/watch?v=loinY8MmVq8>.

Agent Smith from the MATRIX series (q.v.) pushes General Electric hospital products. Significant for recycling a major virtual/cybernetic villain into a spokesbeing who is believed by the GE advertising people appropriate to offer lollipops to a boy as Neo is offered the red pill or the blue pill by Morpheus in the initial MATRIX film <http://en.wikiquote.org/wiki/The_Matrix>: a scene of potential child seduction older viewers might find highly creepy. Smith, opening lines: "I have found software that intrigues me; it appears it is an agent of good," connecting GE hardware and software allowing virtual multiple-presence and connecting patients via data (sic) to "software, to nurses to the right people and machines." Images feature multiple Smiths (as in the later MATRIX movies) roaming a hospital, where we also see impressive contemporary medical machinery, with visible, but not stressed, GE logos. This technology, Smith tells us, is "Helping hospitals treat people even better, while dramatically reducing waiting time. Now a waiting room" — nearly empty waiting room shown — "is just a room." Title card: "BRILLIANT MACHINES ARE TRANSFORMING THE WAY WE WORK."

5. DRAMA, RDE, 26/IV/13